The Destinations Council has been helping businesses connect with customers for over 27 years. As an accredited U.S. travel organization, any member can participate in the Destinations Council network and benefit from the wide variety of companies and professionals that share information on destinations, travel and leisure. Participating in helpful free webinars all year long, sharing industry trends, the latest trends and destinations. Providing a forum for new ideas and presenting the latest in Destinations Marketing. Connecting with new friends and prospects, which can help to grow your business.
Destinations is the most comprehensive resource for information on everything you need to know about destination marketing, including current popular destination destinations and what people are expecting to see and do there this summer. The goal of Destinations is to present the ultimate source of information about tourism in the United States and Canada. Providing a forum for sharing travel tips, creating social meaning behind tourist destinations and connecting with other professionals to advance your career.
Destination advertising is all the rage with corporations and travel agencies. Creating “destination” within an ad campaign can be a difficult feat, but not impossible. Social meaning and the imagined communities created by tourists has always had a place in the marketing of destinations. As Destinations Council consultant, I’ve been hired by large corporations to create social meaning in advertising campaigns. This is accomplished by developing an image or a reason why a destination is special and a customer should visit the destination based on these reasons.
In the past few years, the travel industry has become very competitive. Smaller local businesses have been forced to expand their marketing campaigns outside of their cities and suburbs. This results in lower prices and lower quality products and services. Creating a “destination” within a campaign can be achieved by creating a story that pulls at the reader’s heartstrings in order to instill a sense of desire to visit the location.
This strategy has been used successfully by companies like A. Anderson & S. Miles. A. Anderson owns and operates cab international, one of the largest and earliest purveyors of international taxi service. A. Anderson operates over one hundred destinations in thirty eight countries throughout the world. These destinations range from the most popular tourist destinations in Europe to destinations in Asia and South America.
S. Miles offers a variety of destinations in over fifty countries across the globe. The company was started in 1947 as a small cab service. Over the years, S. Miles has grown into one of the largest and most successful tourism advertising agencies in the country. Recently, S. Miles merged with the company that owns Cab International to form a new agency that will take advantage of the consumer’s desire for a unique destination experience.