Destination, is more of a concept rather than an exact word. It refers to the place, town or city where one wants to spend his/her vacation. These include the central point of the idea, the origin and the destination of all the major components of this concept, including the starting point, the means of access, or the ultimate end. These are usually the destinations which define the whole concept.
There are generally seven main categories of destinations: domestic, national, international, industry, local, and tourism. There are also many subcategories like beach destinations, family destinations, adventure destinations, educational destinations, religious destinations, and some other imaginary destinations. Destinations may be planned for a single tourist, for a group of tourists, for specific seasons, for the whole year, for specific days of the week, and even for specific weeks during the year. Most of these destinations are planned according to the budget of the tourists who want to visit these places.
The first category, local, may include a town, village, peninsula, island, district or a mini-country. Here, one can find a lot of historical places, beaches, countryside, culture, cuisine and traditional rituals. The second category, national, may include a country, state, province, city, metropolitan area or the world’s largest country. Some countries like the US, Canada, UK, Australia, New Zealand, and many others have many different types of national destinations.
International destinations refer to the places which have a large number of tourists all through the year. Destination tourism includes all the countries which have significant tourist trade. This destination industry is very huge, and a large number of people depend on tourism to earn their living. This is why destination tourism is one of the most profitable businesses in the tourism industry.
Not all tourist destinations are known to everyone. One may want to visit a place that is not so well known, but thanks to modern technology, this is not difficult to do. Thanks to the internet, almost every place in the world is now accessible to the internet users.
Destination branding is a great way to promote your business, products and services. It can help you build a strong brand reputation among your customers and it can create social meaning between you and your consumers. A successful destination branding will be able to reach out to the hearts, minds and souls of your consumers. It will be able to make your customers remember your company, products and services with fondness and loyalty.